Archive for March 2016
To List Buy or Not to List Buy?
Isn’t that always the question? Whether your business is just starting out or is incredibly well established, the simple fact is you’ll always need new prospects. In today’s business economy, there is no such thing as “maintaining a good thing.” If your business and sales aren’t growing, your company is dying. So, what do you do…
Read MoreGoogle Adwords – It’s Expensive to Be Average
WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post on Adwords Click Through Rates (CTRs) by industry. We are going to talk a bit about the averages in Technology and what they mean in practice. A dirty little secret of Adwords is that…
Read MoreWhy a Welcome Email is Important
…and how to maximize its effect. A welcome email is one of the most important emails, and campaigns, to set up in your system and should be one of the first things you do. A lead that has filled out a form is literally asking for it, so it’s a great way to establish a…
Read MoreMarketing How To: Craft a Thank-You Page
Marketing is hard. Understanding the nuances of every different buyer type, providing content and offers they really need at the right time with the right message to catch their eye is incredibly difficult. That’s why it’s easy to understand that when someone fills out your form (success!) it’s tempting to provide them an inline confirmation…
Read MoreDemandZEN recognized as a HubSpot Silver Tier Certified Partner!
DemandZEN provides outsourced demand generation and digital marketing services for companies looking to expand their revenue opportunities. Guided by decades of experience and empowered by the latest tools, DemandZEN gives your business a critical advantage, offering peace of mind as we partner with your sales and marketing team to rapidly grow early stage pipelines. And…
Read MoreWhat’s Hot and What’s Not in B2B Marketing?
As demand generation consultants, we are frequently asked what’s working in business-to-business demand generation. Our clients have had success leveraging everything from cold calls and trade shows to SEO and PPC. We’ve worked with a variety of attribution modelling tools over the years and Bizible remains one of our favorites for B2B marketing attribution. Its…
Read MoreBlogging in 2016: How important is it?
Blogging has never been more important than it is today. Some people think that blogging is on its way out. But, believe it or not, it is extremely important to a successful marketing strategy. For one, having a blog can drastically increase your organic website traffic. In fact, studies have shown that sites with an…
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