Revamping email marketing for lead nurture: dos and don’ts

Revamping email marketing for lead nurture: dos and don’ts

To build a healthy email marketing channel, one that both engages subscribers and guides them toward conversion, it’s important to regularly assess past performance and see where you can make new gains. As part of our marketing service at DemandZEN, we’re responsible for many email marketing campaigns from the middle of the funnel on down. Based on that experience, […]

Social media: do I really need it?

Social media: do I really need it?

Yes. You do need social media, and here’s why: Everyone else is on social media, including your competitors. In 2004, Facebook was just a start-up. According to the WSJ, Facebook just reported quarterly earnings of over $1 billion dollars. Even more, there are over a 1.4 billion users worldwide. LinkedIn? Founded in 2003 and reporting […]